Let us assume, one of the newly married couples are having their first baby, for this mother needs to conceive their child for 9 months, now the same couple decides to have another baby after couple of years, now with past experience and expertise they should be able to deliver second baby in 6 months?
Will this work! No, this never works, the past experience makes sure that you know the pain, and the happiness, struggle and the ways to overcome them, but it’s still going to take nine months to deliver second baby.
This is an example of how a community is conceived around your start-up, its going to take time but more you invest in building community around your brand, it makes sure that your competitors will need more time to build there presence in market, also something like community cannot be built just in an instance, it takes a very different approach and burning cash is the last thing anyone would want to do. As any community, trust and constant engagement would help the community grow faster, and with the feedback that community provides it will help more like-minded people to come together.
At this time, technology has reached to a point where people can replicate what you come up with, ideas can be reused but, one thing that is hardest to replicate is network that has been built, the fails that has led to the learning, and the feedback data that you have collected. Its never about the best website, or the best app, technology will only help any start-up scale and reach more people. Anything can be tested by making a very small community and then making the community bigger to test more finally using technology to scale, and to reach more people.
In next blog, I will be sharing on how we at @Foodmario, started by building community around Food tech industry.
